Being beautiful is to be fair. Path towards fair and beautiful world is a journey and we would like to invite you as our partner in this journey. What is important in this journey to fair world is the cooperative spirit and philosophy to look after each other. Even if we live affluently, would our lives be meaningful or valuable if we are not equipped with the dignity to care for each other and help those who are less fortunate than us? We not only have to have the responsibility for ‘self-reliance’ to help ourselves but also the responsibility to ‘care’ for others. These 2 issues are the most important priorities in life. The 'destination of our journey’ it the world in which people assist the self-reliance of each other and to treat each other with dignity. This is a distinct value and philosophy that we must be equipped with. This is the source of inspiration and spirit that is the root of passion for use. It is our aspiration and the bright star of north pole that holds us steadfast in our direction even in the middle of the darkest nights. Our vision is to change the attitude towards live, that is, enabling those suffering from the pains of poverty to become self-reliant, and to treat and care for each other with dignity. These are the 2 attitudes of life we must be equipped with. We are striving to eradicate the pains of poverty through fair trade. However, we want to accomplish our goals in more joyous, interesting and intriguing methods rather than solemn and boring methods.Our activities aimed at protecting the human dignity and lighting the conscience of human beings need to be as interesting as journeys we make and as enjoyable as games we play. While we are engaged in the activities for establishment of righteous social system, we also pursue growth and advancement of individuals at the same time. While pursuing sustainable progresses, we strive not to give up the human dignity in the lives of working people. While we are demanding changes in others and social structures, we strive to become balanced personalities who put efforts towards changes in ourselves.Our mission is to create network of gratitude and respect through fair trade in order to establish a ‘better world’ in which self-reliance and dignity have been realized. We would like to invite you to this journey towards this fair and beautiful world. Won’t you join us in this journey as our partner?